Effective as of: July 2, 2026

Last updated: July 2, 2026

Trail & Bone Co. d/b/a Trail & Bone (“Trail & Bone,” “Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our websites, purchase our products, join our communities, use our courses, attend our calls, communicate with us, or otherwise use our products and services.

This Privacy Policy applies to our websites, sales pages, checkout pages, courses, communities, memberships, coaching offers, digital products, live calls, videos, downloads, email/SMS communications, and related products or services.

For purposes of this Privacy Policy:

“Site” means any website, landing page, checkout page, or online property we operate or control, including trailandbone.com, go.trailandbone.com, pack.trailandbone.com, and any successor or related domains.

“Service” means the Site and all Trail & Bone products and services, including online dog training courses, digital guides, video lessons, community access, live Q&A calls, private coaching calls, membership subscriptions, text/message support, downloads, and related educational content.

“Personal Information” means information that identifies, relates to, describes, can reasonably be associated with, or could reasonably be linked with you or your household.

“User Content” means any content you submit, post, upload, send, display, or otherwise provide through the Service, including comments, messages, reviews, testimonials, photos, videos, dog behavior descriptions, training updates, call questions, progress reports, and other materials.

“You” means you, the person accessing or using the Service.

By accessing or using the Service, you acknowledge this Privacy Policy and agree that your use of the Service is also governed by our Terms & Conditions.

Terms & Conditions: https://trailandbone.com/terms-of-service/

Privacy questions: [email protected]

1. Information We Collect

We collect information in three main ways:

information you provide to us directly;

information collected automatically through technology; and

information we receive from third parties.

The specific information we collect depends on how you interact with us.

1.1 Information You Provide Directly

We may collect information you provide when you:

visit our Site;

join our email list;

request a free resource, webinar, guide, or training;

purchase a course, membership, subscription, coaching package, digital product, or other offer;

create an account or profile;

fill out a questionnaire, survey, application, intake form, order form, or support form;

join or participate in a community, forum, comment section, livestream, or group call;

attend live Q&A calls, private coaching calls, group calls, workshops, or livestreams;

submit questions, comments, videos, photos, reviews, testimonials, or training updates;

text, email, message, DM, or otherwise communicate with us;

interact with our ads, social media, or third-party platforms; or

otherwise use the Service.

This information may include:

name;

email address;

phone number;

billing address;

mailing address;

ZIP/postal code;

country, state, or region;

username, password, profile photo, and account information;

purchase history, subscription status, refund history, customer support history, and product access information;

payment-related information, such as billing details, transaction IDs, payment status, card brand, and last four digits of a payment card;

communications with us, including emails, SMS/text messages, DMs, comments, support tickets, call questions, and chat messages;

questionnaire responses, survey responses, progress updates, and training logs;

dog-related information, including your dog’s name, age, breed, size, sex, training history, behavior issues, triggers, reactivity, aggression, bite history, health limitations, equipment used, home environment, walking environment, and training goals;

videos, photos, audio, screenshots, reviews, testimonials, case studies, call recordings, and other User Content you submit;

information about your household, family, children, guests, other pets, living situation, or neighborhood if you choose to provide it in connection with training support; and

any other information you voluntarily provide.

You should not provide more personal, sensitive, household, medical, or third-party information than is necessary for the purpose of your interaction with us.

1.2 Payment Information

Payments may be processed by third-party payment processors, including Stripe or other providers. We may receive and store payment-related records, such as the amount paid, product purchased, subscription status, payment status, transaction ID, billing details, card brand, and last four digits of your card.

We do not intentionally collect or store full payment card numbers, full bank account numbers, or payment card security codes on our own servers. Full payment details are handled by our payment processors according to their own terms and privacy policies.

1.3 Information Collected Automatically

When you visit or use the Service, we and our service providers may automatically collect information about your device, browser, activity, and interactions.

This may include:

IP address;

device type;

browser type;

operating system;

referring and exit pages;

pages viewed;

links clicked;

buttons clicked;

videos watched;

course progress;

checkout behavior;

products viewed or purchased;

time and date of access;

approximate location derived from IP address;

UTM parameters and ad campaign source;

email opens, clicks, and engagement;

SMS engagement;

cookie identifiers;

advertising identifiers;

analytics identifiers;

session data;

error logs;

security logs; and

other usage, diagnostic, and performance data.

We may collect this information through cookies, pixels, tags, scripts, server logs, analytics tools, advertising tools, email tracking technologies, and similar technologies.

1.4 Cookies, Pixels, and Similar Technologies

Cookies are small text files placed on your browser or device. Pixels, tags, scripts, and similar technologies allow websites, email tools, analytics providers, and advertising platforms to recognize your browser or device and collect information about your interactions.

We may use these technologies to:

operate the Site and checkout process;

keep you logged in;

remember preferences;

protect against fraud and abuse;

understand how visitors use the Site;

measure performance;

improve content, pages, funnels, offers, and products;

personalize your experience;

track course access and progress;

measure email engagement;

understand ad performance and attribution;

create, measure, and improve marketing campaigns;

retarget visitors and customers with relevant ads; and

identify technical issues.

These technologies may be provided by us or by third-party providers such as analytics providers, advertising platforms, email providers, checkout providers, course platforms, community platforms, and other vendors.

You can usually control cookies through your browser settings. If you block or delete cookies, some features of the Service may not work properly.

We provide a cookie preferences tool on the Site that allows you to manage certain non-essential cookies, including analytics and advertising cookies. You may also contact us at [email protected] with privacy-related questions or opt-out requests.

Cookie preferences / Do Not Sell or Share requests: use the “Do Not Sell or Share My Personal Information” link in the Site footer, the cookie preferences tool, or email [email protected].

1.5 Information From Third Parties

We may receive information about you from third parties, including:

payment processors;

checkout platforms;

course platforms;

community platforms;

email marketing platforms;

SMS providers;

scheduling tools;

video hosting platforms;

analytics providers;

advertising platforms;

social media platforms;

affiliate or referral partners;

fraud prevention tools;

customer support tools;

survey tools;

webinar or livestream tools;

shipping or fulfillment providers, if applicable; and

other service providers.

This may include purchase confirmation, contact details, account details, marketing attribution data, ad interaction data, subscription status, support history, course access data, and information you made available through those third-party platforms.

1.6 Call, Video, and Livestream Recordings

Live Q&A calls, group calls, coaching calls, onboarding calls, workshops, webinars, and livestreams may be recorded. Recordings may capture audio, video, chat messages, questions, screen content, your voice, your likeness, your name, and any information you choose to share during the session.

By joining or participating in a call, workshop, or livestream that is identified as recorded, you consent to being recorded. We will indicate when a session is being recorded, such as through an on-screen notice, a verbal announcement at the start of the session, or a platform notification. If you do not consent to being recorded, do not speak, appear on camera, or share information during the session, or contact us at [email protected] before the session begins.

Recordings may be used to provide replays to participants and customers, deliver support, improve our training content and Service, and maintain records as described in this Privacy Policy and our Terms & Conditions. We will not use your identifiable appearance in a recording in paid advertising without your affirmative consent, as described in Section 3.4.

2. How We Use Information

We may use information we collect for the following purposes:

2.1 To Provide and Operate the Service

We use information to:

process purchases;

create and manage accounts;

deliver courses, downloads, memberships, communities, calls, and support;

provide access to purchased products;

process subscriptions, renewals, cancellations, failed payments, refunds, and payment disputes;

respond to customer support requests;

send receipts, account notices, purchase confirmations, and service updates;

enable community participation;

provide coaching, Q&A, feedback, and support;

track course progress and engagement;

provide live calls, recordings, replays, or related materials; and

administer the Service.

2.2 To Communicate With You

We may use information to:

respond to questions;

send customer support replies;

send transactional or administrative messages;

send product updates;

send training reminders;

send account notices;

send subscription, billing, renewal, cancellation, or failed-payment notices;

ask for feedback;

request reviews or testimonials;

notify you about policy changes;

send marketing emails or SMS messages where permitted, and, in the case of marketing SMS messages, only with your prior express consent; and

communicate with you through email, SMS, platform messages, community posts, social media, phone calls, or other channels.

You may opt out of marketing emails by using the unsubscribe link in our emails. You may opt out of marketing SMS messages by replying STOP or following the instructions in the message, where applicable. Even if you opt out of marketing messages, we may still send administrative, transactional, legal, billing, and account-related messages.

2.3 To Improve Products, Training, and Customer Experience

We may use information to:

improve our courses, communities, calls, and support;

understand where customers get stuck;

improve lesson structure, onboarding, training content, and action steps;

identify common questions, objections, and technical issues;

develop new products, services, bonuses, or resources;

improve sales pages, checkout flows, funnels, and offers;

evaluate product effectiveness and customer outcomes;

train our team, contractors, instructors, and support staff;

create internal notes, examples, and educational materials; and

analyze aggregate or de-identified trends.

2.4 To Market and Advertise

We may use information to:

send marketing emails, SMS messages, and promotional offers;

show or measure ads;

retarget visitors and customers;

create custom audiences, lookalike audiences, or similar audiences;

measure ad campaign performance;

understand which ads, pages, emails, and offers led to purchases;

personalize marketing and product recommendations;

run surveys, promotions, or launches; and

improve our marketing strategy.

Advertising platforms may use cookies, pixels, tags, conversion APIs, or similar technologies to collect or receive information from our Site and elsewhere on the internet to provide measurement services and targeted advertising.

2.5 To Protect the Service, Our Business, and Others

We may use information to:

prevent fraud, chargebacks, abuse, spam, scraping, hacking, unauthorized access, content theft, and security incidents;

enforce our Terms & Conditions;

investigate suspected misconduct;

moderate communities;

protect our content and intellectual property;

protect the safety, rights, property, or security of Trail & Bone, our team, users, dogs, animals, or the public;

comply with legal obligations;

respond to legal process or government requests;

maintain business records; and

exercise or defend legal claims.

3. How We Disclose Information

We may disclose information as described below.

3.1 Service Providers and Vendors

We may disclose information to vendors and service providers who help us operate, deliver, improve, protect, or market the Service.

These may include:

payment processors, including Stripe or similar providers;

checkout platforms;

website hosting providers;

funnel and landing page tools;

course platforms;

community platforms, including Mighty Networks or similar platforms;

video hosting providers;

webinar, livestream, and call platforms;

scheduling tools;

email marketing providers;

SMS/text messaging providers;

customer support tools;

survey and form tools;

analytics providers;

advertising platforms;

retargeting and attribution tools;

fraud prevention and security providers;

data storage providers;

contractors, coaches, trainers, instructors, editors, designers, developers, and support staff;

legal, accounting, tax, insurance, and compliance advisors; and

other vendors that help us run the business.

These providers may access information only as needed to perform services for us or as permitted by their own terms and privacy policies.

3.2 Advertising and Analytics Partners

We may disclose or make available certain information to advertising and analytics partners, such as browsing activity, purchase events, page views, ad interactions, cookie identifiers, device identifiers, hashed contact information, and similar data.

This helps us measure ad performance, understand attribution, improve campaigns, create audiences, and show relevant ads.

We do not sell Personal Information for money. However, some privacy laws may consider our use of advertising cookies, pixels, conversion tracking, retargeting, or audience tools to be a “sale,” “sharing,” or “targeted advertising.” Where those laws apply, you may have the right to opt out.

Notwithstanding anything else in this Privacy Policy, mobile phone numbers collected for text messaging purposes and text messaging originator opt-in data and consent are never sold, rented, disclosed, or shared with third parties or affiliates for marketing or promotional purposes, as described in Section 6.2.

3.3 Community, Calls, and Other Users

If you post, upload, submit, speak, appear on camera, ask questions, use chat, comment, share videos, share photos, or participate in a community, group call, Q&A call, livestream, forum, or similar feature, your information and User Content may be visible to other participants.

This may include your name, profile photo, voice, likeness, dog information, questions, comments, chat messages, videos, photos, and other information you choose to share.

You should not share private, sensitive, identifying, household, medical, legal, safety-related, or third-party information in group settings if you do not want other people to see or hear it.

3.4 User Content, Reviews, Testimonials, and Training Examples

If you submit reviews, testimonials, comments, progress updates, photos, videos, screenshots, social media posts, case studies, questions, dog behavior descriptions, or other User Content, we may use and disclose that content as described in our Terms & Conditions.

This may include using User Content to:

operate the Service;

provide support;

answer questions;

improve courses;

train our team;

create educational examples;

create case studies;

show customer results;

promote the Service;

use in ads, sales pages, emails, social media, webinars, or other marketing; and

protect our rights or enforce our Terms.

We will not use your name, image, likeness, voice, video, or identifiable testimonial in paid advertisements or public-facing marketing materials without your affirmative consent, such as consent given through a testimonial submission form, a testimonial or media release, or other written permission. You may withdraw consent for future marketing uses of your testimonial or likeness at any time by contacting [email protected]; withdrawal will not affect uses that occurred before withdrawal or materials already in circulation, which we will phase out as reasonably practicable.

If you do not want certain information, images, videos, names, dog details, household details, or personal circumstances used publicly or in marketing, do not submit them publicly and do not provide them to us as a testimonial or promotional submission.

3.5 Legal, Safety, and Compliance

We may disclose information if we believe in good faith that disclosure is reasonably necessary to:

comply with applicable law;

respond to subpoenas, court orders, legal process, or government requests;

enforce our Terms & Conditions, policies, or agreements;

investigate fraud, abuse, security issues, content theft, payment disputes, or misconduct;

protect the rights, property, or safety of Trail & Bone, our users, our team, dogs, animals, or the public;

prevent or respond to injury, harm, threats, illegal activity, or unsafe conduct; or

exercise or defend legal claims.

3.6 Business Transfers

If Trail & Bone is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, transfer of ownership, or similar business transaction, information may be disclosed or transferred as part of that transaction.

3.7 With Your Consent or Direction

We may disclose information when you consent to or direct the disclosure.

4. Sensitive Information

We do not intentionally request or require sensitive Personal Information unless it is necessary for a specific interaction or you voluntarily provide it.

However, because our Service involves dog behavior, safety, training, home environments, and coaching, you may voluntarily provide information that could be sensitive, such as information about:

dog bite history;

injuries;

dog aggression;

children in the home;

household members;

health or mobility limitations;

anxiety, stress, fear, or emotional distress;

personal routines;

housing issues;

legal concerns;

family conflict;

neighborhood disputes; or

safety incidents.

Please only provide information that is necessary and that you are comfortable sharing. If you provide information about another person, including a spouse, partner, child, guest, neighbor, family member, trainer, veterinarian, or another dog owner, you represent that you have the right or permission to provide that information.

We do not use sensitive Personal Information to infer characteristics about you for targeted advertising.

4.1 Consumer Health Data (Washington, Nevada, and Similar Laws)

Our Service is focused on dog training and dog behavior. We do not seek to collect information about your physical or mental health, and we ask that you not provide it unless it is genuinely necessary for your training support (for example, a mobility limitation that affects how you walk your dog).

If you voluntarily provide information that may be considered “consumer health data” under laws such as the Washington My Health My Data Act or Nevada SB 370, we will: use it only to provide the services and support you request; not sell it; not disclose it to third parties for marketing purposes; not use it for targeted advertising; and delete it upon a verified request, subject to legal retention requirements.

Residents of Washington, Nevada, and jurisdictions with similar consumer health data laws may exercise applicable rights, including the right to access consumer health data, withdraw consent, and request deletion, by contacting [email protected].

5. Children’s Privacy

The Service is not directed to children under 13. We do not knowingly collect Personal Information from children under 13.

You must be at least 18 years old, or the age of legal majority where you live, to purchase, register for, or use the Service, unless a parent or legal guardian is directly involved and agrees to our Terms & Conditions.

If we learn that we have collected Personal Information from a child under 13 without appropriate parental consent, we will delete it as soon as reasonably possible.

Because users may submit videos, photos, questions, or household information that include children, you agree not to submit images, videos, names, private details, or other information about children unless you are the parent or legal guardian or have all required permission.

If you believe we have collected information from a child under 13, contact us at [email protected].

6. Your Choices

6.1 Marketing Emails

You may opt out of marketing emails by clicking the unsubscribe link in the email or contacting us at [email protected].

You may still receive non-marketing messages, such as purchase confirmations, receipts, account notices, billing notices, subscription notices, legal notices, policy updates, support replies, and other administrative communications.

6.2 SMS/Text Messages

If you receive marketing SMS/text messages from us, you may opt out by replying STOP or following the instructions in the message, where applicable.

Message and data rates may apply. Opting out of SMS marketing may not stop transactional, account, or support-related messages where permitted by law.

SMS Privacy: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be sold, rented, or shared with any third parties, excluding vendors and service providers acting on our behalf (such as SMS delivery platforms and customer support tools) solely as necessary to deliver the messages you have requested. All categories of information sharing described elsewhere in this Privacy Policy exclude mobile phone numbers collected for text messaging purposes and text messaging originator opt-in data and consent.

6.3 Cookies and Advertising Choices

You can usually control cookies through your browser settings. You may also be able to control advertising preferences through third-party platforms, such as Google, Meta/Facebook/Instagram, TikTok, YouTube, or other advertising networks.

Where required by applicable law, you may have the right to opt out of targeted advertising, sale, or sharing of Personal Information. You may exercise this right through the “Do Not Sell or Share My Personal Information” link in the footer of our Site, through our cookie preferences tool, by enabling the Global Privacy Control signal in your browser, or by emailing [email protected].

If you cannot find an opt-out tool or have questions, contact us at [email protected].

6.4 Global Privacy Control and Browser Signals

Some browsers and extensions allow you to send opt-out preference signals, such as Global Privacy Control (“GPC”). Where required by applicable law, we will honor recognized opt-out preference signals as a valid request to opt out of the sale or sharing of Personal Information and targeted advertising for that browser or device.

Because these signals are browser- and device-specific, you may need to enable them separately on each browser and device you use.

6.5 Account and Community Settings

If the Service includes account, profile, notification, or community settings, you may be able to update certain information or communication preferences through those settings.

7. Privacy Rights

Depending on where you live, you may have certain rights regarding your Personal Information. These rights may vary by jurisdiction and may be subject to exceptions.

7.1 General Privacy Requests

You may contact us at [email protected] to request that we:

confirm whether we process your Personal Information;

provide access to certain Personal Information;

correct inaccurate Personal Information;

delete certain Personal Information;

restrict certain processing;

object to certain processing;

provide a copy of certain Personal Information in a portable format;

opt you out of certain marketing;

opt you out of targeted advertising, sale, or sharing where applicable; or

withdraw consent where processing is based on consent.

We may need to verify your identity before fulfilling a request. We may deny or limit requests where permitted by law, including where information is needed for security, legal compliance, recordkeeping, dispute resolution, fraud prevention, order fulfillment, contract performance, or protection of our rights.

7.2 U.S. State Privacy Rights

Residents of certain U.S. states may have rights to:

know or access Personal Information we collect;

correct inaccurate Personal Information;

delete Personal Information;

receive a portable copy of Personal Information;

opt out of targeted advertising;

opt out of sale of Personal Information;

opt out of sharing of Personal Information;

opt out of certain profiling or automated decision-making, where applicable;

limit certain uses of sensitive Personal Information, where applicable; and

appeal a denied request, where required.

To exercise these rights, contact us at [email protected] or use any privacy request form or opt-out link we provide.

Privacy request / Do Not Sell or Share requests: [email protected]

We will not discriminate against you for exercising privacy rights, but some requests may affect our ability to provide the Service.

7.3 California Privacy Notice

This California Privacy Notice applies to California residents where the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA/CPRA”), applies to us.

We may collect the following categories of Personal Information:

Category

Examples

Sources

Business or Commercial Purposes

Categories of Recipients

Identifiers

Name, email, phone, billing address, IP address, account identifiers, cookie identifiers

You, your browser/device, payment processors, platforms, ad tools

Provide Service, process purchases, support, security, marketing, analytics

Service providers, payment processors, platforms, analytics/ad partners, contractors, legal/compliance advisors

Customer records

Billing details, purchase records, account records, support records

You, payment processors, checkout tools, support tools

Fulfill purchases, maintain records, provide support, process refunds/disputes

Service providers, payment processors, support tools, legal/accounting advisors

Commercial information

Products viewed or purchased, order history, subscription status, refund history

You, checkout tools, payment processors, Site activity

Fulfillment, analytics, marketing, support, fraud prevention

Service providers, payment processors, analytics/ad partners

Internet or electronic activity

Pages viewed, clicks, referring URLs, ad interactions, video engagement, email engagement, cookies, pixels

Browser/device, Site, analytics/ad tools, email tools

Analytics, advertising, attribution, security, improvement

Analytics providers, ad partners, email tools, service providers

Geolocation data

Approximate location from IP address, region, ZIP/postal code

You, browser/device, payment tools

Checkout, tax, fraud prevention, analytics, marketing

Service providers, payment processors, analytics/ad partners

Audio, visual, or similar information

Call recordings, videos, photos, voice, likeness, submitted dog videos, testimonials

You, calls, community, uploads, social media

Provide support, operate Service, training, product improvement, marketing, testimonials

Service providers, contractors, community participants, users, marketing platforms where used publicly

Professional or employment-related information

Only if voluntarily provided in forms, comments, coaching, support, or hiring/vendor interactions

You

Support, context, legal/business operations

Service providers, contractors, advisors

Inferences

Preferences, likely interests, customer segments, product interest, training needs

Site activity, purchases, forms, emails, ads

Personalization, marketing, product improvement, support

Service providers, analytics/ad partners

Sensitive Personal Information

Only if voluntarily provided, such as information about household safety, health limitations, children, dog bite incidents, legal/safety concerns

You

Provide support, safety, product improvement, legal/security

Service providers, contractors, advisors as needed

We do not sell Personal Information for money. We may disclose identifiers, commercial information, internet or electronic activity, and inferences to advertising partners through cookies, pixels, conversion APIs, retargeting, or similar technologies. Some California privacy laws may consider this “sharing” for cross-context behavioral advertising. Mobile phone numbers collected for text messaging purposes and text messaging originator opt-in data and consent are excluded from this sharing and are never disclosed to third parties or affiliates for marketing or promotional purposes.

We do not knowingly sell or share Personal Information of consumers under 16.

California residents may request access, correction, deletion, portability, and opt-out of sale or sharing where applicable. To make a request, contact [email protected], use the “Do Not Sell or Share My Personal Information” link in the footer of our Site, or enable the Global Privacy Control signal in your browser. We honor recognized opt-out preference signals, including GPC, as a valid request to opt out of sale and sharing where required by law.

7.4 EEA, UK, and Similar International Rights

If you are located in the European Economic Area, United Kingdom, Switzerland, or another jurisdiction with similar privacy laws, our legal bases for processing Personal Information may include:

Contract: to provide products, services, accounts, purchases, memberships, subscriptions, coaching, support, and related communications;

Consent: for certain marketing, cookies, SMS, testimonials, or other processing where consent is required;

Legitimate interests: to operate and improve our business, provide customer support, prevent fraud, secure the Service, understand performance, develop products, and market our services in a reasonable way;

Legal obligations: to comply with tax, accounting, consumer protection, legal, and regulatory obligations; and

Vital interests or public safety: in rare situations where necessary to protect safety.

You may have rights to access, correct, delete, restrict, object to processing, request portability, withdraw consent, and lodge a complaint with a data protection authority.

To exercise rights, contact [email protected].

8. Data Retention

We retain Personal Information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

provide the Service;

maintain your account;

fulfill purchases;

provide course access;

provide support;

maintain business records;

comply with legal, tax, accounting, and reporting obligations;

resolve disputes;

enforce agreements;

prevent fraud, abuse, content theft, chargebacks, or security incidents;

maintain backups;

improve products and services; and

exercise or defend legal claims.

Retention periods vary depending on the type of information, purpose of processing, legal requirements, and operational needs.

User Content, testimonials, call recordings, support records, purchase records, and community content may be retained for longer periods where necessary to operate the Service, maintain records, preserve educational materials, protect legal rights, or comply with our Terms & Conditions.

We may retain de-identified, aggregated, or anonymized information for any lawful purpose.

9. How We Protect Information

We use reasonable administrative, technical, and organizational measures designed to protect Personal Information from unauthorized access, disclosure, alteration, or destruction.

These measures may include access controls, passwords, encryption where appropriate, secure third-party processors, limited staff access, vendor controls, backups, monitoring, and other security practices.

However, no website, platform, database, payment system, email system, or internet transmission is completely secure. We cannot guarantee absolute security. You are responsible for keeping your account login information confidential and for notifying us if you believe your account has been accessed without authorization.

10. Third-Party Websites, Platforms, and Services

The Service may link to, integrate with, or rely on third-party websites, platforms, tools, payment processors, checkout pages, community platforms, course platforms, video hosts, social media platforms, analytics providers, advertising platforms, email/SMS tools, scheduling tools, or other services.

Examples may include Stripe, Mighty Networks, Google, Meta/Facebook/Instagram, TikTok, YouTube, email providers, SMS providers, video hosting platforms, checkout platforms, calendar tools, analytics tools, and other providers.

We are not responsible for the privacy practices, policies, security, content, or actions of third parties. Your use of third-party services may be governed by their own terms and privacy policies.

You should review the privacy policies of any third-party platform or service you use.

11. International Data Transfers

Trail & Bone is based in the United States. If you access the Service from outside the United States, your information may be collected, processed, stored, or transferred in the United States and other countries where we or our service providers operate.

Privacy laws in those countries may differ from the laws where you live. Where required by applicable law, we rely on appropriate safeguards for international transfers.

12. Automated Decision-Making and Profiling

We may use tools to analyze customer behavior, segment audiences, personalize marketing, detect fraud, measure ad performance, or improve offers.

We do not intentionally use automated decision-making that produces legal or similarly significant effects about you without human involvement, unless we disclose otherwise or obtain consent where required by law.

13. Do Not Track

Some browsers include “Do Not Track” settings. There is not currently a uniform industry standard for responding to Do Not Track signals. We may not respond to Do Not Track signals unless required by law.

Unlike Do Not Track signals, we honor recognized opt-out preference signals, such as Global Privacy Control, as a valid request to opt out of the sale or sharing of Personal Information and targeted advertising where required by applicable law, as described in Section 6.4.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we update it, we will update the “Last updated” date above. If we make material changes, we may notify you by posting a notice on the Site, sending an email, displaying an account notice, or using another reasonable method.

Your continued use of the Service after an updated Privacy Policy becomes effective means you acknowledge the updated Privacy Policy.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, contact us at:

Trail & Bone Co.

Attn: Privacy

Chicago, IL 60655

Email: [email protected]

If you are making a privacy rights request, please include enough information for us to verify and process your request. Do not include sensitive information unless necessary.